US IN ACTION
Health Sector Copywriting
We write copy, which sounds simple. But we believe good marketing copy isn’t simple. It takes thought and asking ‘why?’, driven by good audience insight, understanding of the science and a strong grasp of the commerical objectives. We love getting into the nitty-gritty of our clients' products and services, then using our strategic heads to best present the information for the audience in question. And while we don’t think good copy is simple to write, it should be simple to understand.
Writing for all audiences
We specialise in content for the healthcare sector, particularly the animal health and veterinary industry. From medical professionals and paraprofessionals, to parents/carers (of pets or people!), we can adapt to any audience and engage them appropriately. We have worked on all types of marketing content, on all scales – from global product launches to one-off pieces for small family-owned businesses. We can develop your marketing plans, with a content and message-led approach, delivering assets from conception to final design, if needed.
Purposeful content
We have a unique talent for applying commercial goals to copywriting. Whether you need to educate an audience, motivate behaviour change or capture search by improving SEO of your written digital content, we have the skills to make sure that what we produce has commercial function, as well as being technically accurate and audience appropriate.
SOME OF OUR CLIENTS
BEYOND ANIMAL HEALTH
Being a vet means having an enquiring mind, an ability to problem solve and an understanding of science. Add this to many years of commercial comms experience and a knack for using words strategically, and it’s easy to see how our skillset transfers across all healthcare sectors.
We’ve had success with a number of human healthcare clients. Making science accessible, alleviating health concerns, educating and changing health behaviour, acknowledging and addressing the challenges of healthcare delivery - there are many parallels between animal and human health. There is also a lot of overlap, and we have a great deal of experience working on projects that include heavy human health impact potential, including zoonotic diseases.
With us, you get a capable copywriting team, with no sector bias and our human health clients tell us that they have benefitted from that fresh approach.
